Digital Marketing: Strategy, Implementation and Practice [PDF]Chaffey et al. Learning objectives Evaluate the relevance of digital platforms and digital media to marketing Evaluate the advantages and challenges of digital media Identify the key differences between customer communications for digital marketing and traditional marketing. Questions for marketers What are the options for digital marketing to grow our business? What are the key benefits of digital marketing? What differences do the digital media introduce compared to existing marketing communications models?
Digital marketing: strategy, implementation and practice
Find a copy online Links to this item Dawsonera MyiLibrary dawsonera. Browse our product catalogue and lecturer resources. Home About Help Search. Download pdf?Jhagantini Palanivelu. Show related SlideShares at end. E-business and e-commerce You are attending an interview for a job in an E-commerce department. Strateby Digital technologies which form online channels W.
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Chartered Institute of Marketing. Full Name Comment goes here. An advertising medium A direct-response medium A platform for sales transactions A lead-generation method A distribution channel A customer service mechanism A relationship-building medium. Biology Biology.