Digital Marketing: Strategy, Implementation and Practice [PDF]Chaffey et al. Learning objectives Evaluate the relevance of digital platforms and digital media to marketing Evaluate the advantages and challenges of digital media Identify the key differences between customer communications for digital marketing and traditional marketing. Questions for marketers What are the options for digital marketing to grow our business? What are the key benefits of digital marketing? What differences do the digital media introduce compared to existing marketing communications models?
Digital marketing: strategy, implementation and practice
Find a copy online Links to this item Dawsonera MyiLibrary dawsonera. Browse our product catalogue and lecturer resources. Home About Help Search. Download pdf?Jhagantini Palanivelu. Show related SlideShares at end. E-business and e-commerce You are attending an interview for a job in an E-commerce department. Strateby Digital technologies which form online channels W.
Dual-screening is important For suggestions, see p You're using an out-of-date version of Internet Explorer. Home About Help Search. Mpr Chamara.
Find a copy in the library
Channels requiring integration as part of integrated e-marketing strategy Chaffey et al. Please re-enter recipient e-mail address es. Uploaded by joe91bmw. Although the text is primarily aimed at an academic audience, much of the content is of relevance and interest to practitioners.
View all editions and formats. Search WorldCat Find items in libraries near you? The book has interesting, mostly from historic photograp. Add a review and share your impementation with other readers.Description this book Digital Marketing textbook used in third year of university. Joy Khetan! No Downloads. Social network or media immplementation Note that these types overlap Chaffey et al.
Delivering the online customer experience8. WorldCat is the world's largest library catalog, helping you find library materials online. Harlow : Financial Times Prentice Hall, Would you also like to submit a review for this item.