Brand ManagementThe system can't perform the operation now. Try again later. Citations per year. Duplicate citations. The following articles are merged in Scholar. Their combined citations are counted only for the first article. Merged citations.
Brand management : Principles and Practices
Marketing and Technology Marketing. Need an account. Their combined citations are counted only for the first article. Reviews User-contributed reviews Add a review and share your thoughts with other readers.
Hints to Concept Review Questions 2. Looking at the CSR principled adopted by these companies, it is interesting to note that Hindustan Unilever Limited has dovetailed the CSR strategy into their overall business strategy; thereby it achieves the twin objectives of business and social responsibility. Researching for Brand Equity?
BE THE FIRST TO KNOW
The findings of this study showed that consumers in the United States have a higher degree of involvement in environmenta Finding libraries that hold this item It explores core concepts of branding and illustrates them through numerous examples. New articles related to this author's research?
Remember me on this computer! Services Marketing Branding Marketing Communications. Students completed a paper-based survey developed with guidance from the Theory of Triadic Influence. Save my name, email.
Technology Marketing 3 4Leave A Reply Cancel Reply. The after-effects of various This field is for validation purposes and should be left unchanged. Service failure and recovery strategies in the restaurant sector: An Indo-US comparative study more.
Brand Management-Principles and Practices is a comprehensive textbook designed for students of postgraduate management programmes specializing in marketing. It explores the core concepts of branding and illustrates them through numerous examples, exhibits, figures, images, case studies, and videos. Suitable for: A textbook designed for students of postgraduate management programmes specializing in marketing. The practical applications would also be very useful to practitioners. The book is divided into five sections.
All rights reserved. Machine generated contents note: pt. All the students who are doing MBA, the following notes will help fast understanding of the fundamentals of Advertising and Sales Promotion. APA 6th ed.
Second and third sections discuss brand equity, and importance of understanding consumers and markets. My profile My library Metrics Alerts. Leave A Reply. Brand Management: Principles and Practices is a comprehensive textbook that has been written in a simple and lucid language in the Indian context.The last section explores brand architecture, and boundaryless brands. Creating a Brand Chapter 3? Find out more. New articles related to this author's research.
Brand name products. Hospitality Marketing and Consumer Behavior. Notify me of new posts by email. Hints to Critical Thinking Exercises.