Market and Agricultural Marketing lectures
Agriculture Marketing and Trade pdf book download
Product Quality Leadership Since many consumers associate higher prices with higher quality, a business may deliberately choose to charge a high price to establish a quality image. Producers produce what consumers want andd consumers have a wide choice of products, there are no frequent ups and downs in prices. Types of risks The risks associated with the marketing process are of three basic types.Local market: Where buyers and sellers belong to a small local area ie? Packing means, pries wrapping and crating of goods. Grading is compulsory for export. Quantity of the product: Transportation cost per unit quantity of a commodity decreases with the increase in the volume?
Prices are charged according to trde intensity of demand. It is advisable that when granting loans financiers if interested to measure their risk mathematically should give a value of 40 per cent to character, 35 percent to capacity and 25 per cent to capital. Duddy and Reizen defined marketing is an economic process by which goods and services are exchanged and their values determined in terms of money prices. Moreover, even when they function.
He has less discretionary power in price negotiations than commission agents. The best example of commodity market of international importance is Leather Exchange at Kanpur. Helps in improving the decision making power of the farmers. The market may extent to a locality, village.
AMS oversees marketing agreements and orders research and promotion programs. The storage function therefore adds the time utility to the products. Pf Sharma? Eg: Hindustan Lever Ltd.
Civilization transformed that into producer of food and other basic requirements from the nomadic behavior in which hunting and snatching were the way of life. Land cultivation and food production marked the beginning of civilization particularly in the riparian lands. Mother Nature has to offer Her blessings to satisfy the food needs of all living creatures. Land cultivation, otherwise known as farming is influenced by the behavior of natural events like rainfall, drought, flood, storm and so on and so forth. Food production has its limitations and so all food cannot be produced in all places.
This processing function increases the price spreads of agricultural commodities. Transport bottlenecks: Many villages are not connected byroads. It includes internal planning needed to get the right product or service to the market at the right time, at the right place and in the right colors. Interpretation of results: Formulating plausible situations for the problems identified. A market intelligence scheme provides necessary information magketing the evolution of a proper price policy.
Therefore, market reforms ought to be an integral part of any; policy for agricultural development. Alothough a considerable progress has been achieved in technological improvements in agriculture by the use of high yielding variety seeds and chemical fertilizers by; the adoption of plant protection measures, the rate of growth in farming in developing countries has not attained the expected levels. This has been largely attributed to the fact that not enough attention has been devoted to the facilities and services which must be available to farmers if agriculture is to develop. Agricultural marketing was, till recently, not fully accepted as an essential element in all development in the countries of Asia and far East. Although opinions differs to the extent and precedence, there was general agreement till that the question of markets for agricultural commodities had been neglected. Agricultural marketing occupies a fairly low place in agricultural development policies of developing countries.
The marketing functions may be classified in various ways. Terpstra offered a very interesting approach to marketing, the identified four tasks which must be successfully completed if a firm is to market its products properly. As a long-run strategy sales maximization leading to a dominate market share may allow a business to raise prices and gain extra profits in the absence of little or no competition. Price risks: Prices do not always rise enough during the storage period to cover the storage costs.
Hence, it must be satisfactorily marketed. The National Commission on Agriculture has emphasized that it is not enough to produce a crop or an animal product, institutional approach is simply the study of middlemen. Hence, the knowledge of marketinng prices is significant and cannot be tarde with the Arguement for the elimination of middlemen. Despite the final scope for expanding support linked to production, the constituencies that sought to reintroduce trade-distorting support have only been partially successful-not least because of fiscal pressures on EU members in the aftermath of the economic slowdown and the crisis in the eurozone.